依下列各項條件交叉查詢課程

進階搜尋

課程搜尋結果 共 33 筆

Survey analysis to Gain Marketing Insights

新聞媒體 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:56.14%

點擊數:0

Survey analysis to Gain Marketing Insights

新聞媒體 │ Coursera

課程簡介

How do consumers see your brand relative to your competitors? How should a new product be positioned when it's launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, se

課程講師

Emory University

課程語言

English

課程價格

79.0 USD (免費旁聽)


Making Sense of the News: News Literacy Lessons for Digital Citizens

新聞媒體 │ 49.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:54.48%

點擊數:0

Making Sense of the News: News Literacy Lessons for Digital Citizens

新聞媒體 │ Coursera

課程簡介

Never before has the need for News Literacy been more urgent. As news consumers are bombarded with a constant stream of fake news, propaganda, hoaxes, rumors, satire, and advertising - that often masquerade as credible journalism - it is becoming more and more difficult to distinguish fact from fiction. While the public's faith in the news media erodes, purveyors of misinformation have helped give rise to troubling cultural trends and alarming political movements. This six-week course will help

課程講師

The State University of New York & The University of Hong Kong

課程語言

English

課程價格

49.0 USD (免費旁聽)


Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

新聞媒體 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:54.24%

點擊數:0

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

新聞媒體 │ Coursera

課程簡介

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'

課程講師

IE Business School

課程語言

English

課程價格

79.0 USD (免費旁聽)


Gathering and Developing the News

新聞媒體 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:44.40%

點擊數:0

Gathering and Developing the News

新聞媒體 │ Coursera

課程簡介

Journalists develop information through interviews and sources. The most successful journalists quickly master these important skill sets. The production of journalism relies on several elements: newsgathering, interviewing sources, researching and trying to find as much information as possible. The course will also teach you how to where to find information, interviewing skills and how to process information from various sources for publication.

課程講師

Michigan State University

課程語言

English

課程價格

79.0 USD (免費旁聽)


Public Relations For Digital Media

新聞媒體 │ 355.0 USD │ Coursera

2018/11/13

推薦度:41.60%

點擊數:0

Public Relations For Digital Media

新聞媒體 │ Coursera

課程簡介

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You'll study the case examples and theoretical concepts that inform PR best practices, and you'll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you'll create a strategic communication plan in response to a real-world PR pro

課程講師

National University of Singapore

課程語言

English

課程價格

355.0 USD


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