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課程搜尋結果 共 70 筆

HOT

Foundations of marketing analytics

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:83.00%

點擊數:0

Foundations of marketing analytics

產品行銷 │ Coursera

課程簡介

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases

課程講師

ESSEC Business School

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Managing Uncertainty in Marketing Analytics

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:82.26%

點擊數:0

Managing Uncertainty in Marketing Analytics

產品行銷 │ Coursera

課程簡介

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to reco

課程講師

Emory University

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Marketing Strategy Capstone Project

產品行銷 │ 79.0 USD │ Coursera

2018/11/13

推薦度:82.15%

點擊數:0

Marketing Strategy Capstone Project

產品行銷 │ Coursera

課程簡介

The Capstone Project will require you to take the knowledge you've acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week's theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material learned you will be asked to analyse the case study: Hotel Ipsum:

課程講師

IE Business School

課程語言

English

課程價格

79.0 USD


HOT

Digital Media and Marketing Principles

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:81.94%

點擊數:0

Digital Media and Marketing Principles

產品行銷 │ Coursera

課程簡介

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategicall

課程講師

University of Illinois at Urbana-Champaign

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

International B2B (Business to Business) Marketing

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:81.88%

點擊數:0

International B2B (Business to Business) Marketing

產品行銷 │ Coursera

課程簡介

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the

課程講師

Yonsei University

課程語言

English

課程價格

79.0 USD (免費旁聽)


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