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課程搜尋結果 共 70 筆

HOT

Introduction to Social Media Analytics

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:78.66%

點擊數:0

Introduction to Social Media Analytics

產品行銷 │ Coursera

課程簡介

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers' social media activity as the "voice of the consumer," this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to tradition

課程講師

Emory University

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Marketing Mix Fundamentals

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:78.61%

點擊數:0

Marketing Mix Fundamentals

產品行銷 │ Coursera

課程簡介

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P's of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results

課程講師

IE Business School

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Marketing Analytics Capstone Project

產品行銷 │ 79.0 USD │ Coursera

2018/11/13

推薦度:76.60%

點擊數:0

Marketing Analytics Capstone Project

產品行銷 │ Coursera

課程簡介

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before startin

課程講師

Emory University

課程語言

English

課程價格

79.0 USD


HOT

Effective Sales - An Overview

產品行銷 │ 49.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:75.72%

點擊數:0

Effective Sales - An Overview

產品行銷 │ Coursera

課程簡介

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales f

課程講師

Fundação Instituto de Administração

課程語言

English

課程價格

49.0 USD (免費旁聽)


Customer Insights: New Product Development Orientation

產品行銷 │ 49.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:74.42%

點擊數:0

Customer Insights: New Product Development Orientation

產品行銷 │ Coursera

課程簡介

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

課程講師

University of Illinois at Urbana-Champaign

課程語言

English

課程價格

49.0 USD (免費旁聽)


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