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課程搜尋結果 共 70 筆

HOT

Digital Media and Marketing Strategies

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:80.64%

點擊數:0

Digital Media and Marketing Strategies

產品行銷 │ Coursera

課程簡介

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated

課程講師

University of Illinois at Urbana-Champaign

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Marketing Management I

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:80.40%

點擊數:0

Marketing Management I

產品行銷 │ Coursera

課程簡介

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon succ

課程講師

University of Illinois at Urbana-Champaign

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Sales & Marketing Alignment

產品行銷 │ 49.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:80.32%

點擊數:0

Sales & Marketing Alignment

產品行銷 │ Coursera

課程簡介

Welcome to Course 4 - Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 - Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy sup

課程講師

Fundação Instituto de Administração

課程語言

English

課程價格

49.0 USD (免費旁聽)


HOT

Survey analysis to Gain Marketing Insights

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:80.23%

點擊數:0

Survey analysis to Gain Marketing Insights

產品行銷 │ Coursera

課程簡介

How do consumers see your brand relative to your competitors? How should a new product be positioned when it's launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, se

課程講師

Emory University

課程語言

English

課程價格

79.0 USD (免費旁聽)


HOT

Forecasting Models for Marketing Decisions

產品行銷 │ 79.0 USD (免費旁聽) │ Coursera

2018/11/13

推薦度:78.99%

點擊數:0

Forecasting Models for Marketing Decisions

產品行銷 │ Coursera

課程簡介

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models

課程講師

Emory University

課程語言

English

課程價格

79.0 USD (免費旁聽)


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