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課程搜尋結果 共 70 筆

Marketing Mix Implementation

產品行銷 │ 355.0 USD │ Coursera

2018/11/13

推薦度:65.46%

點擊數:0

Marketing Mix Implementation

產品行銷 │ Coursera

課程簡介

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to

課程講師

IE Business School

課程語言

English

課程價格

355.0 USD


Social Media Marketing

產品行銷 │ 426.0 USD │ Coursera

2018/11/13

推薦度:65.03%

點擊數:0

Social Media Marketing

產品行銷 │ Coursera

課程簡介

In today's marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you'll learn to match markets to social strategies to profitably grow your business. You'll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you'll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you'll cr

課程講師

Northwestern University

課程語言

English

課程價格

426.0 USD


Marketing Mix Implementation Capstone

產品行銷 │ 79.0 USD │ Coursera

2018/11/13

推薦度:64.67%

點擊數:0

Marketing Mix Implementation Capstone

產品行銷 │ Coursera

課程簡介

After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

課程講師

IE Business School

課程語言

English

課程價格

79.0 USD


HOT

Social Marketing Capstone Project

產品行銷 │ 79.0 USD │ Coursera

2018/11/13

推薦度:80.90%

點擊數:0

Social Marketing Capstone Project

產品行銷 │ Coursera

課程簡介

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up

課程講師

Northwestern University

課程語言

English

課程價格

79.0 USD


HOT

Digital Marketing Capstone

產品行銷 │ 80.0 USD │ Coursera

2018/11/13

推薦度:80.77%

點擊數:0

Digital Marketing Capstone

產品行銷 │ Coursera

課程簡介

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www. grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You wi

課程講師

University of Illinois at Urbana-Champaign

課程語言

English

課程價格

80.0 USD


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